diff --git a/README.md b/README.md
index 1c5819e..cb8e8ff 100644
--- a/README.md
+++ b/README.md
@@ -1,13 +1,15 @@
 # arti-pack
 
-A Neovim plugin manager that installs plugins from an artifact store instead of
-git. It downloads tagged upstream source archives through
-[artifactapi](https://artifactapi.k8s.syd1.au.unkin.net) and unpacks them into
-Neovim's native package path — see `:h packages`.
+A Neovim plugin manager that installs plugins from an artifact repository
+instead of git. It downloads tagged upstream source archives over HTTP and
+unpacks them into Neovim's native package path — see `:h packages`.
 
-No git, no submodules, no network access to GitHub from the editor: every
-plugin arrives as a cached, immutable, tagged artifact from the same proxy that
-serves RPMs, containers and Terraform providers.
+It works with any HTTP artifact repository that serves an upstream tag archive
+at a stable URL — a JFrog Artifactory remote GitHub repository, or any caching
+proxy with the same path shape. Nothing is cloned, no git binary is needed, and
+the editor never has to reach GitHub: every plugin arrives as a cached,
+immutable, versioned artifact from the same store your builds already pull
+from.
 
 ## Requirements
 
@@ -42,7 +44,7 @@ Once installed it can carry itself, since `url` bypasses the registry:
 
 ```lua
 require('arti-pack').setup({
-  registry = 'https://artifactapi.k8s.syd1.au.unkin.net/api/v1/remote/github',
+  registry = 'https://artifacts.example.com/artifactory/github-remote',
   plugins = {
     { 'nvim-lua/plenary.nvim', tag = 'v0.1.4' },
     { 'folke/which-key.nvim',  tag = 'v3.13.3', opt = true },
@@ -52,6 +54,9 @@ require('arti-pack').setup({
 })
 ```
 
+`registry` is the one option you have to set: the URL prefix your artifact
+repository serves upstream tag archives under.
+
 Every plugin needs an explicit `tag` — that is the point. Plugins install to
 `stdpath('data')/site/pack/arti-pack/start/<name>`, or `.../opt/<name>` when
 `opt = true`.
@@ -71,7 +76,7 @@ Every plugin needs an explicit `tag` — that is the point. Plugins install to
 
 | Option        | Default | Meaning                                     |
 | ------------- | ------- | ------------------------------------------- |
-| `registry`    | the estate artifactapi github remote | Proxy prefix placed in front of `owner/repo` |
+| `registry`    | *site-specific* | Archive URL prefix placed in front of `owner/repo` |
 | `auto_sync`   | `true`  | Sync missing and changed plugins on startup |
 | `concurrency` | `4`     | Plugins downloaded in parallel              |
 | `timeout`     | `120`   | Per-download timeout in seconds             |
@@ -91,12 +96,15 @@ Every plugin needs an explicit `tag` — that is the point. Plugins install to
 <registry>/<owner>/<repo>/archive/refs/tags/<tag>.<ext>
 ```
 
-which for the defaults is
+which for the example above is
 
 ```
-https://artifactapi.k8s.syd1.au.unkin.net/api/v1/remote/github/nvim-lua/plenary.nvim/archive/refs/tags/v0.1.4.zip
+https://artifacts.example.com/artifactory/github-remote/nvim-lua/plenary.nvim/archive/refs/tags/v0.1.4.zip
 ```
 
+That is GitHub's own tag-archive path shape, so a remote repository proxying
+`github.com` resolves it unchanged.
+
 Archives are cached under `stdpath('cache')/arti-pack`, checked for a real zip
 or gzip magic header before being trusted, and unpacked into a staging
 directory. Tag archives wrap their contents in a single `<repo>-<version>`
diff --git a/doc/arti-pack.txt b/doc/arti-pack.txt
index e6fa6b0..3454665 100644
--- a/doc/arti-pack.txt
+++ b/doc/arti-pack.txt
@@ -12,9 +12,14 @@ CONTENTS                                                   *arti-pack-contents*
 ==============================================================================
 1. INTRODUCTION                                        *arti-pack-introduction*
 
-arti-pack installs plugins from tagged upstream source archives served through
-artifactapi, and unpacks them into Neovim's native package path. See |packages|
-for how Neovim loads what arti-pack writes.
+arti-pack installs plugins from tagged upstream source archives served over
+HTTP by an artifact repository, and unpacks them into Neovim's native package
+path. See |packages| for how Neovim loads what arti-pack writes.
+
+Any artifact repository that serves an upstream tag archive at a stable URL
+works — a JFrog Artifactory remote GitHub repository, or any caching proxy
+with the same path shape. Nothing is cloned and the editor never reaches
+GitHub itself.
 
 Requires curl, and unzip or tar.
 
@@ -24,7 +29,7 @@ Requires curl, and unzip or tar.
                                                             *arti-pack.setup()*
 >lua
     require('arti-pack').setup({
-      registry = 'https://artifactapi.k8s.syd1.au.unkin.net/api/v1/remote/github',
+      registry = 'https://artifacts.example.com/artifactory/github-remote',
       plugins = {
         { 'nvim-lua/plenary.nvim', tag = 'v0.1.4' },
         { 'folke/which-key.nvim', tag = 'v3.13.3', opt = true },
@@ -33,7 +38,9 @@ Requires curl, and unzip or tar.
 <
 Options:
 
-  registry     Proxy prefix placed in front of "owner/repo".
+  registry     Archive URL prefix placed in front of "owner/repo". The
+               shipped default is site-specific; set it to your own
+               artifact repository.
   plugins      List of plugin specs. See |arti-pack-specs|.
   auto_sync    Sync missing and changed plugins on startup. Default true.
   concurrency  Plugins downloaded in parallel. Default 4.
diff --git a/tests/spec_spec.lua b/tests/spec_spec.lua
index eca0019..6d9ae04 100644
--- a/tests/spec_spec.lua
+++ b/tests/spec_spec.lua
@@ -1,7 +1,7 @@
 local t = require('tests.harness')
 local spec = require('arti-pack.spec')
 
-local REGISTRY = 'https://artifactapi.k8s.syd1.au.unkin.net/api/v1/remote/github'
+local REGISTRY = 'https://artifacts.example.com/artifactory/github-remote'
 
 t.describe('spec.parse', function()
   t.it('parses a full table spec', function()